Nutraceuticals & Supplements
In supplements the active is the product, and the active almost always tastes bad. Compliance depends on palatability: a consumer who dislikes the taste stops the regimen. We build masking and flavour systems around the specific actives in your formula — amino acids, minerals, botanical extracts, vitamins, collagen and fish or algal oils.
Division: Human Food Division
What we're usually asked to fix
Metallic notes from minerals
Iron, zinc and magnesium each produce a different defect. Salt form and chelation change what masking is required.
Bitterness from amino acids and botanicals
BCAAs, taurine and standardised extracts need blockers plus a covering profile, not sweetness alone.
Oxidative notes in oils
Fish and algal oils develop fishy notes over shelf life. Flavour choice is a shelf-life decision, not only a launch decision.
What we supply
- — Bitter blockers and taste modulators
- — Masking for minerals, amino acids and botanicals
- — Sweetness systems for sugar-free formats
- — Fruit and dessert profiles for gummies and powders
- — Flavours for sachets, sticks and liquid shots
Available formats
- Powder
- Liquid
- Gummy-compatible systems
Working on a project in this category?
Send us your brief — target profile, base, process and any constraints — and our team will come back with a recommendation and samples.
Request a sampleNutraceuticals & Supplements — FAQ
- Can masking work in an unsweetened format?
- Yes — blockers and modulators act on the receptor side, so they are not dependent on adding sweetness.
Related applications
Related insights
Sugar reduction without the aftertaste: a working method for masking
Sucrose does four jobs at once. Removing it is a texture and time-intensity problem long before it becomes a sweetener problem.
Read the articlePea, fava and oat off-notes: where they come from and how to cover them
Beany character is not one defect. It is lipid oxidation, saponins and peptide bitterness arriving together, and each responds to a different tool.
Read the articleWhat is natural flavour? What it is made of, and how it is labelled in Canada
"Natural flavour" is a permitted class name, not a single ingredient. Here is what sits behind it, and why Canadian labels rarely spell it out.
Read the articleReady to formulate what's next?
Tell us about your product. Our team will follow up with samples, documentation and application support.