Pet Treats & Wet Food
Treats and wet food carry the emotional part of the pet category — they are bought as a reward, so acceptance has to be immediate and visible to the owner. We supply flavour and palatability systems that survive retort, baking and extrusion, and functional ingredients for treats that make a joint, dental, calming or digestive claim.
Division: Pet Food Division
What we're usually asked to fix
Retort destroys delicate profiles
Wet food needs profiles built for the thermal process, plus attention to how aroma reads at the moment the pouch opens.
Functional actives reduce acceptance
Glucosamine, botanicals and dental agents are bitter. Palatant and masking selection must be done with the active in the matrix.
Owner-facing aroma matters too
A treat the dog loves and the owner finds unpleasant does not get repurchased. We balance both audiences.
What we supply
- — Palatants for baked, extruded and retort treats
- — Meat, broth and savoury profiles
- — Functional ingredients for joint, dental and calming claims
- — Toppers, gravies and food enhancers
- — Masking for bitter functional actives
Available formats
- Liquid
- Powder
- Retort-stable options
Working on a project in this category?
Send us your brief — target profile, base, process and any constraints — and our team will come back with a recommendation and samples.
Request a samplePet Treats & Wet Food — FAQ
- Do you supply functional ingredients as well as flavour?
- Yes. Our Pet Food Division covers functional ingredients alongside palatability, so the two are developed together rather than in sequence.
Related applications
Ready to formulate what's next?
Tell us about your product. Our team will follow up with samples, documentation and application support.