Dry Pet Food & Kibble
In dry pet food, palatability is the product claim that decides repeat purchase. The pet decides, the owner observes, and the brand lives or dies on both. We supply palatants and coating systems matched to your extrusion and coating equipment, whether you are running a conventional, grain-free, high-protein or novel-protein recipe.
Division: Pet Food Division
What we're usually asked to fix
Cats reject the recipe outright
Feline acceptance is far less forgiving than canine. Cat-specific palatant systems address texture and aroma, not just taste.
Palatability fades over the bag
Coating uniformity and oxidative stability determine whether the last cup performs like the first.
Novel and plant proteins reduce acceptance
Insect, pulse and single-source proteins change the aroma baseline; the palatant has to be re-selected, not carried over.
What we supply
- — Liquid and dry palatants for dog and cat
- — Digests and reaction-flavour systems
- — Fat and topical coating systems
- — Palatants for novel and plant-protein recipes
- — Support on coating sequence and inclusion rate
Available formats
- Liquid palatant
- Dry palatant
- Topical coating
Working on a project in this category?
Send us your brief — target profile, base, process and any constraints — and our team will come back with a recommendation and samples.
Request a sampleDry Pet Food & Kibble — FAQ
- Can palatability be measured objectively?
- Yes — through structured feeding protocols comparing your recipe against a control. We can advise on how to set up a meaningful comparison.
Related applications
Related insights
Reading palatability results: first choice, intake ratio and what actually predicts repeat purchase
A 60:40 intake ratio can be a win or a rounding error depending on panel size — and neither number tells you whether the owner will buy the bag twice.
Read the articleWhat is artificial flavour? How it is made, and how Canada labels it
Artificial flavour is defined by the origin of its constituents, not by the molecules themselves. Here is what is in it, and how it must appear on a Canadian label.
Read the articleReady to formulate what's next?
Tell us about your product. Our team will follow up with samples, documentation and application support.